Marketing is both a science and an art, aiming to fulfill customers’ needs and desires and persuade them to purchase specific products or use particular services. It is a strategic process that seeks to identify markets for products or services and promote them effectively to achieve a company’s goals and enhance its position in the market.
Marketing requires a deep understanding of customers’ needs and the target market. The process begins with market research to identify opportunities and challenges that the product or service may face in the market. Then, the target audience is defined, and a marketing strategy is developed to cater to this audience.
- Consumer studies: Providing detailed studies about customer behavior and needs to help companies understand their audience better and improve their products and services.
- Digital Marketing: Utilizing the internet and social media to communicate with customers and promote products and services.
- Pricing and Promotion: Determining suitable pricing strategies and promoting offers and discounts to attract customers.
- التحليل والإبلاغ المتكرر
